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Motovan Adds To Its Apparel Offering

Posted By: Motovan Published: 10/03/2023

Motovan is pleased to announce that its been appointed as the exclusive Canadian distributor for NORU riding apparel. Adding Noru to its portfolio perfectly aligns with what dealers and consumers need from Motovan for this product segment: fashionable quality products at an affordable price. “We’re very happy to be representing NORU in Canada and helping this brand grow in our market”, said Mike Paladino, VP Motovan. Adding, “Even with established brands, NORU has become the fastest growing apparel brand in the USA and we’re looking forward to replicating that same success in Canada”.

Phil Davy, NORU Brand Director, continued in the same vein: “We’re thrilled to have Motovan introduce NORU apparel, gloves, boots, and base layers to the Canadian market. Since NORU’s introduction in 2020, it’s quickly become the number one dealer apparel brand in the U.S. market. Combined with Motovan’s proven success, we’re confident NORU will quickly become a market leader for Canadian dealers as well”. 

For more information about NORU products please contact your local Canadian Powers dealership or visit

About NORU

Inspired by Japan's culture of careful refinement, NORU is the Japanese word that means "To Ride." Founded by lifelong motorcycle enthusiasts, NORU is the performance champion of motorcycle apparel that you can afford.



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